Don’t Forget to Discuss These Points with Your Video Production Team for Your Ad Campaign!

Video content is widely consumed online and has left textual and graphic content way behind in the race. These days, everyone is hooked on watching videos be it on their social media sites or even on apps like WhatsApp. Companies have started making use of this concept and pushing their ad campaigns with video content. Choosing a video production team a company chooses for their ad can either make or break the entire campaign.

It is important to do thorough research.  Only then can you finalize  a video production team that is efficient enough to handle the work. Once you have identified a video production team, there are a few things you will need to discuss with the team. Here are a few things that you must discuss with your San Diego video production company when planning out a video shoot for your ad campaign -

Phase out the deadlines
The deadlines of a project are extremely important for maintaining healthy communication as well as to ensure that the work is done in the most efficient manner. For example, for a video to be created for a mobile app promotion, the shortlisting of models, script writing and even costumes can be decided for Phase 1 and the shooting can be phase 2 followed by video editing and corrections in phase 3.

Phases like these help the teams understand what work needs to be done when and also helps the teams plan out their entire work week too. When finalizing on a videographer, be sure to touch on these points and create timelines accordingly.

Payment clearance
Every agency has its own fixed dates on which they’d like to clear the payments and would want their payments to be cleared. Make it a point to discuss the payment process in advance so that your San Diego video production company knows exactly when to expect their payments provided the work is done on time.

Some companies like to phase out their payments based on the phases of the deadlines and timelines created. This is one of the most common payment cycles followed so that the pressure for being efficient and sticking to the timelines is well enforced into the teams.

Number of iterations
Every agency has a fixed number of iterations or revisions that they do on their video editing which needs to be finalized and agreed upon by both parties. The San Diego video marketing team will suggest a number or iterations and edits that can be done within a given budget and your brand team needs to match this. This is important because a lot of times, videography services San Diego agencies spend a lot of time of free edits which can take up a lot of time for both parties.